Looking to combat classroom distractions and marketing overload, some schools are banning media characters
By Heidi Stevens, Tribune Newspapers
January 4, 2011
As we slowly wean ourselves off the 24/7 marketing onslaught that is Christmas, some children have returned to schools where Dora, Cinderella and the Toy Story gang are checked at the door.
Looking to combat both classroom distractions and the fever pitch of children’s advertising, a number of schools around the nation have policies in place prohibiting media characters from joining students in the form of backpacks, T-shirts, shoes and other apparel.
“We don’t agree with making a market out of our children,” says Patrice Maynard, outreach leader for the Association of Waldorf Schools of North America. “We’re trying to protect them.”